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Nice to meet you! I'm Samantha Celeste.
I pull together website, SEO/AEO, social media, and PR data to baseline how visible a brand is and then create strategies to improve it. Not just tell the story, make sure it gets seen. Amplifying our shared humanity in an era of digital distrust is important to me.
I love living at the intersection of content and analytics. My work is rooted in translating data into strategy, and leading teams toward digital growth.
After work, I am a community journalist. We know the news is bad -- Who is doing something about it? My reporting discusses systemic issues and I interview not just political organizers, but every day folks who decided it was time to be in community and hold truth to power.
Lastly, when you find yourself at a crossroads, look for me, and I'll be there with a tarot reading and tea. ☽